Our flagship engagement
The US Market Entry Program
Stages 1–3 combined into one defined end-to-end solution — from the first orientation to a fully operational US presence, with a single point of contact all the way.
The thinking behind it
One engagement instead of three projects
Most failed US market entries do not fail at the analysis, nor at the incorporation — they fail at the transitions in between. Between study and execution, between attorney and bank, between the German board and American reality.
The US Market Entry Program closes those gaps by putting orientation, analysis and setup into one engagement: fixed scope, fixed timeline, one person accountable.
- One timeline across all three stages
- One reporting line for your shareholders
- One point of contact in Germany and in the US
Scope
What is included
- Stage 1 — Market Entry Orientation
- Stage 2 — Market Entry Analysis
- Stage 3 — Setup Management through to operational readiness
Stages 4 and 5 — interim US presence and Growth & Go-to-Market — follow after launch on request.
Process
From first conversation to operational readiness
| Phase | Content | Outcome | Duration |
|---|---|---|---|
| Introduction | No-obligation call, alignment of expectations | Decision on Stage 1 | 1 week |
| Orientation | Working session, written initial assessment | Basis for go / no-go | 2–3 weeks |
| Analysis | Market, competition, location, entry mode, costs, risks | Decision paper for the shareholders | 6–10 weeks |
| Setup | Entity, accounts, insurance, premises, first hires, compliance | Operational US presence | 4–9 months |
| Afterwards | Optional: interim US presence, go-to-market | Ongoing operations, first US customers | ongoing |
Durations are typical values and are fixed contractually within the engagement.
Is the program right for you?
A good fit — and a poor one
A good fit if …
- you intend to build your own US entity
- the decision is carried at management level
- you can commit a mid six-figure budget across 12 months
- you value one accountable advisor over many vendors
A poor fit if …
- you only export to the US occasionally
- you need legal or tax advice only
- market entry has not yet been decided internally
- you are looking for the cheapest, not the most reliable route
The first step
Let's talk about your US market entry
A no-obligation conversation in which we assess candidly whether and how the US market is realistic for your company.